Ray-Ban’s ongoing success is fueled by its vertically integrated business model, a pivotal competitive advantage evident in both past achievements and future endeavors. In 2025, substantial investments were made to further expand this integrated infrastructure. We remain dedicated to a stakeholder-centric approach in all decision-making.

Product Development: Ray-Ban’s product development, guided by Luxottica’s engineers, ensures innovative and efficient eyewear creation. From prototypes to quality tests, the process is streamlined to meet market demands with precision and agility.

Manufacturing: In 2025, our global facilities produced about 87 million prescription frames and sunglasses. Ongoing innovation improved manufacturing processes and increased overall product quality, with a key focus on efficiency through automation.

Logistics: Ray-Ban’s global distribution centers in Sedico, Atlanta, Dongguan, and Jundiaí use advanced automation to efficiently manage orders, reducing delivery times and maintaining low stock levels. These hubs serve regions worldwide and integrate ophthalmic lens laboratories for comprehensive logistics and production.

Distribution: The global distribution network spans retail and third-party stores in developed and emerging markets. This efficient network fosters close customer connections, maximizes brand visibility, and leverages retail expertise to strategically optimize brand diffusion. Ray-Ban continues to invest in new distribution channels, with a focus in 2025 on expanding its presence in e-commerce.

Customers: In 2025, Ray-Ban invested in a program to track consumer journeys and enhance both in-store and online experiences. The brand ensures a seamless customer experience through Customer Service, featuring a Contact Center with 800+ multilingual staff, managing technical and commercial assistance for pre-sale inquiries and after-sales requests.