As we reflect on the milestones and growth of the past year, it is my privilege to present the Ray-Ban Annual Report for 2025—an exploration of our commitment to innovation, sustainability, and global expansion.

Ray-Ban Stories: Framing the Future

In a significant stride toward the future, collaboration with Meta gave birth to the groundbreaking Ray-Ban Stories Smart Glasses. These smart glasses transcend mere functionality, seamlessly marrying the iconic Ray-Ban style with cutting-edge technology. This innovation underscores our dedication to pushing the boundaries of what eyewear can achieve, shaping a new narrative in the industry.

The Ray-Ban Stories Smart Glasses not only represent a leap in technology but a fusion of fashion and function. Through this collaboration, we’ve created a product that not only meets the demands of modern tech enthusiasts but also sets a new standard for style in the wearable tech space. As we look forward, this is just the beginning of our journey in creating products that define the intersection of fashion and innovation.

Financial Fortitude: Our Triumphs in 2025

Against a dynamic market backdrop, Ray-Ban celebrated robust financial success in 2025. Our revenue soared to an unprecedented $8.7 billion, marking a remarkable 23% growth. This triumph reflects the resilience and adaptability embedded in our core business strategy, providing a solid foundation for continued growth and prosperity.

Despite economic uncertainties, Ray-Ban’s commitment to financial excellence remains unwavering. We’ve navigated challenges with prudence and innovation, ensuring that our financial health aligns with our long-term vision. This success is not just about numbers; it’s a testament to the trust our shareholders place in our brand and the dedication of our global team.

Global Reach: Our Vision in Emerging Markets

Ray-Ban’s influence expanded globally throughout 2025, strategically establishing a stronger presence in emerging markets. As we introduced our iconic eyewear to new audiences, our brand resonated with diverse cultures worldwide. This strategic global expansion sets the stage for sustained international growth, enriching the lives of eyewear enthusiasts across the globe.

The diversity of global markets is mirrored in the diversity of our product offerings. From classic designs to region-specific styles, our commitment to meeting the unique tastes and preferences of different cultures remains a driving force. Ray-Ban is not just a brand; it’s a global ambassador of style and quality, connecting people from all walks of life through the shared language of eyewear. As we move into the future, Ray-Ban is poised to adapt, innovate and lead in the everchanging world of eyewear.

We are committed to enhancing shareholder value while upholding our core values of quality, sustainability, and customer-centricity. In closing, I extend my gratitude to our shareholders, associates, and partners. Your unwavering support propels Ray-Ban’s vision forward. We embark on the next chapter armed with innovation, resilience, and a steadfast commitment to making a positive impact on the world. Together, we envision the future.

Fabrizio Uguzzoni
President, Ray-Ban